Spotify, the world’s most popular audio streaming subscription service, celebrated the seventh year of its flagship “K-pop Daebak” playlist and revealed the top 10 streaming countries.
According to Spotify, the K-pop Daebak playlist launched on September 12, 2014 and now has over 3.1 million Spotify followers worldwide.
The playlist serves as a global K-pop hub, introducing Korean artists to K-pop fans and listeners around the world.
Since its inception, the K-pop Daebak playlist has garnered nearly 5.3 billion streaming minutes. Spotify said the playlist alone has reached an estimated 1.7 billion streams globally and has streamed for nearly 5.3 billion minutes in the past seven years.
Spotify said it was over 88 million hours, the equivalent of over 10,000 years. Over the past seven years, the playlist has featured around 70,000 tracks.
Among listeners, the Gen Z demographic aged 18-24 enjoyed the playlist the most with 51%, followed by 25-29 (20%), 17 or less (13%), 30-34 ( 8%), 35 -44 (6%) and others (2%).
According to Spotify, the 10 countries that have listened to the K-pop Daebak playlist the most in the past seven years are the United States, Indonesia, the Philippines, Malaysia, Taiwan, Singapore, Thailand, Canada, Brazil and Australia.
“Spotify is dedicated to connecting Korean artists and their work to listeners around the world, so music can be discovered and enjoyed beyond borders,” said Kossy Ng, Head of Music for Spotify Asia. “This has been and will continue to be our long-term mission in Korea and we are honored to serve as a bridge that connects K-pop and Korean artists to the world.”
In addition to K-Pop Daebak, Spotify offers other playlists and music from Korean artists through its global K-pop hub. Playlists range from “RADAR Korea” and “‘Fresh Finds Korea” dedicated to helping listeners discover new and emerging Korean artists, to “TrenChill KR&B” focused on R&B and Hip Hop, “K-Hip Hop + 82 “, focused on indie music” In The K-Indie “and beyond.
The hub also offers several playlists filled with ever-changing Korean tunes, organized by various themes, moods, and moments.
Additionally, since launching its service in Korea in February, Spotify has also stepped up its support for Korean labels and artists by offering masterclasses from its Spotify for Artists platform, including various cutting-edge tools and data, to enable them to connect to a larger global audience.
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