Spotify’s popular RapCaviar playlist is launching a video podcast on August 4, hosted by Brandon “Jinx” Jenkins.
Possibly the most influential curated rap playlist in the world, Spotify’s RapCaviar is creating a video podcast to boost its presence. Launching August 4, the RapCaviar podcast will feature host Brandon “Jinx” Jenkins and guests including artists, producers, writers, label executives and critics. Additionally, the RapCaviar docuseries, “RapCaviar Presents,” will premiere on Hulu in November.
The podcast promises to settle “long-standing debates” in the rap universe, with initial guests such as LVRN label co-founder and head of A&R Justice Baiden, TMZ Hip Hop’s Trent Clark and writer and critic Rembert Browne. Other early guests include Netflix chief content officer Jasmyn Lawson and Bootleg radio personality Kev.
“The RapCaviar universe is expanding” tweet Carl Chery, curator of the RapCaviar playlist and creative director/head of urban music at Spotify.
“I always thought a playlist wasn’t enough,” says Chery Variety in an interview explaining the process of launching the podcast. “You look at other outlets that have been important throughout hip-hop history, whether it’s XXL or the blogging era, there’s always content.”
Carl Chery explains that having a playlist isn’t enough to engage with the ever-changing hip-hop culture. He underlines the importance of the RapCaviar brand for the teams that bring it to life. “It’s important for us to create these different channels where we can add context and talk about what’s important to us and the culture,” Chery says of the upcoming RapCaviar podcast.
“We looked at what’s out there, and in terms of podcasting in the hip hop space, there are debates,” Chery continues. “We saw it with ‘Everyday Struggle’ and what Joe Budden does where (discussions) naturally turned into debates. We thought Spotify might nick what hip-hop debates look like – have more specific topics , really doing more about music and culture instead of focusing on the juicy sensational stuff, which has been in the forefront for the last few years.”
There are currently no plans for songs from the RapCaviar playlist to be played or used in the podcast, although Chery says he’s “sure there will be instances where we’ll talk about a song. specific, and we’ll play that song.”
“We got a custom theme track from producer JetsonMade, and we’re very excited about it,” says Chery. “We thought it was important to include someone the community knows well.”
While the RapCaviar podcast will focus on conversations, the Hulu docuseries focuses on storytelling. Each episode will feature a different character, with a story that “talks about what’s going on in hip-hop in general.” Tyler the Creator will be the focus of the first episode.