Take your song on a journey with the American Songwriter Song Contest 2022 and award partner Play MPE


First of all, what are these amazing prizes sponsored by Play MPE?

The first-place winner of the American Songwriter Song Contest will receive a full-service music promotion distribution campaign worth up to $4,000 to promote their winning song or a future release of their choice. Their music will be sent to verified industry likemakers worldwide, along with additional marketing, including a dedicated email to Play MPE’s global marketing lists. These lists reach over 39,000 music industry professionals in radio, music media, A&R, sync, and more. The Second and third place winners will also receive packages worth up to $2,000 and $1,000 respectively to promote their winning song.

The reality of music promotion and discovery

Big labels, top promoters, and independent artists all share the same goal: to make music heard by decision-makers in radio, music oversight, media, and more. They all want to take this new song on a journey and get it to the ears of those guardians who can make things happen.

The industry’s top trend setters – the people who make these things happen – need to stay up to date with the latest releases and new catalog content (hello TikTok #trends). But because there are so many methods of delivering music these days, it can feel daunting and downright frustrating. Some people still send CDs if you can believe it. Inboxes are flooded with countless random links and/or attachments, and it’s just too much for a busy professional to navigate.

The reality is that many promotions simply end up in spam and that’s IF you were even able to locate the correct and current contact information for someone, or any of them! Music industry professionals hang around behind a velvet rope because there has to be a filter to not be constantly spammed. Direct lines to key players aren’t exactly readily available.

Why play MPE?

Are you looking forward to your song being added to radio in Australia? Hoping to land a sync slot on a hot Netflix series? Ever dreamed of walking into your favorite restaurant or store and hearing your song playing on their curated playlist? YES?!

Music industry professionals around the world have known about it for years, which is why Play MPE has become the world’s leading music promotion and discovery platform. Play MPE was specifically designed for the music industry to make music promotion and discovery activities efficient and secure. Not only that, but the Play MPE team is packed with hands-on industry experience – from former VPs of major labels, top radio promoters, to music supervisors, media professionals, to on-air radio personalities, etc. All this to say that they know what they are doing, as many have been past clients and/or still use the system to promote their own music!

How it works?

The Play MPE platform consists of two applications. Caster for music promotion and Player for music access and discovery.

With Caster, record labels, promoters and artists can easily create and distribute music promotion campaigns or releases directly to trend setters around the world. Play MPE features all genres of music from Alternative to Top 40, Pop to Metal, Hip Hop to Jazz, and more. The trend setters who receive these releases on the other end are radio programmers, music supervisors, curators, media, A&R and industry VIPs, etc. With Player (Web, iOS and Android), these recognized industry trendsetters have access to the latest music releases and catalog reissues. Music promotion e-blasts go straight to their inbox, while automatically appearing in their Player account. Likemakers can then flag, stream, or download the songs they want, along with all the essentials to do their job, like ISRCs (International Standard Recording Codes).

What can music promotion with Play MPE do for an artist?

Artists are more likely to get noticed when they promote music using the same app the majors use. When releases are distributed to likemakers through Play MPE, it essentially shows recipients that the artist knows what they’re doing. Tastemakers get music 24/7 and busy professionals just don’t have time to listen to it all. When a new release pops up in Player — the app they know, love, and trust — they’re more likely to give it a spin than a random link sent by someone they don’t know. Not only that, but if they like what they hear, everything they need to do their job is in Player. They don’t have to search for anything, they can download the track and all the essential track information and get started!

Play MPE is the music promoted everywhere

Serving satisfied customers in over 100 countries, Play MPE’s coveted distribution lists span all 5 continents. Long-time global customers include Universal Music Group, Warner Music, Sony Entertainment, BMG, Big Machine, [PIAS]Curb I Word, Broken Bow, Sub Pop, Epitaph, Criteria, The Orchard and many more.

You don’t have to wait to win!

If you want to start promoting your music now, learn more about Play MPE.



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